LO4: Final edited piece

Final Music Video

Edit Decision List

LO3: Rushes/feedback.

Feedback

To gather feedback, we created an online Survey which asked various questions about the video and editing techniques. Overall the answers we received were positive, however we still addressed the negative constructive criticism.

5 out of 6 people like that our shots go in and out of focus so we do not need to change anything.

We got good feedback for this question because our aim for the music video was to show rap conventions.

lots of people have criticised the mirror effect so the team will be speaking on that and deciding wether to still use it or not as the mirror effect is usually used in rap videos.

I have some good feedback which i will take on board. looking at the comments some seemed as if they wasn't serious.

I will take the feedback i have and take it on board and talk to my partners.

I will take these on board and make changes to the music video.

LO2: Planning /offline edit.

Final Ideas.

Planning Documents

 

Offline edit

https://www.youtube.com/watch?v=b-Xh_Cq_zSg

Editing Logs

LO1: Analysis of Audio-Visual Promo.

Ident -  Ident is short for Identification. Idents are used to identify a channel or brand.

Advert -  Adverts are used to promote products or services.

Here is an ident

The purpose of this ident is so the viewer can identify the TV channel ITV and can also tell its nearly Christmas. The form of this audio visual promo is an Ident. The content of the ident shows a close up shot of a carousel with lots of santa's waving into the camera. The meaning of this is that ITV is hinting Christmas is coming up and trying to get into the festive season by having an ident with Santa Claus in it. The genre of this ident is informative and the target audience is for people who watch ITV.

Here is a advert of a Christmas special from Eastenders.

The purpose of this advert is to entertain the viewer and make them aware of the Christmas special episode of Eastenders which will want to make the viewers watch it. The form of this audio visual is an advert. The content of the advert first shows a close up of Dot and her husband happy and smiling. This is followed by close up, medium and wide shots of the cast members being happy. The music played in the background is traditional happy Christmas music. As the advert goes on the music changes to dark and mysterious music and a narrator says "Who's the daddy?". The meaning of the changing of music shows that there is a dark secret and the Mise on scene changes from bright lightening to dark and dull lighting. This portrays that something bad has occurred. The genre is entertainment and the audience for this advert is for people who enjoy watching Eastenders.

This is a film trailer

The purpose of the film trailer is to inform viewers of the new film. the form of this audio visual is a film trailer. The content of the trailer starts off with a long shot of cars then the camera slowly moving down towards Bob sitting in the car which is a close up. As the narrator says, he is just a superhero trying to live a normal life so he is in the car stuck in traffic coming home from work, however he gets assigned to a new mission where he would need to use his super powers and his family get involved. There are a variety of different shots used in this trailer such as Long, medium, close up and over the shoulder shots.  The meaning of the trailer is to show how a family of superheros can never live a normal life because of their super powers. The genre of this film trailer is animation/comedy and the target audience for this trailer is for mainly children as this is a cartoon Disney film.

Advert

       

The purpose of this advert is a promotional video for the upcoming Christmas clothing. The form of this audio visual is an advert. The content of the advert starts of with a medium shot of two children standing outside in the snow. They then open a present under a tree which shows a close up shot. The present is a hat for the boy and a coat for the girl. Throughout the advert there is one box and many people are taking a gift out of this one box. The most common shot used is a medium shot, this is so the viewers can see what the people in the advert are wearing. The meaning of the advert is that at Matalan there is a gift for everyone whether you are a boy, girl, man or women. The genre is informative and the target audience would be people who shop at Matalan or enjoy the latest fashion.

Documentary

The purpose of this documentary is to inform its viewers of the counterfeit and knock off industry. The form of this audio visual is a documentary. The content shows clips of China where most knock offs are made and interviews people who work in the factories. It also shows people rioting in the UK because of the knock offs. There are many different camera angles used such as close ups, long shots and wide angle shots. The meaning of the documentary is to make awareness about counterfeit goods and how they are created and what people think about them and how the police try to stop them getting into the UK. The genre of this audio visual product is educational, informing and entertaining. The target audience is for people who are interested in the knock off/counterfeit business.

5 music videos (related product)

The form of this video is a music video and the purpose is to advertise rapper "Meek Mill" and his upcoming mixtape "Dreamchasers" The genre is Hip Hop/Rap and the audience is people who are fans of Meek Mill and people who enjoy listening to this genre. The content of the music video is a story shown which is of Meek Mill and his friend driving around his city but near the end of the video his friend betrays him and robs him. The meaning of the song is to not trust anybody as they can betray you. The video starts off with an extreme close up of Meek Mill on the floor as he is being robbed. As the song kicks it there is a "Rewind Effect" and the video starts off from the previous day. There are lots of shots which are looking up to the rapper which makes him look powerful and important as well as shots which are eye level which makes you connect with the rapper as he tells you his story.

The form of this video is a music video and the purpose is to advertise the song. The genre is UK Rap and the audience who listen to this are people who like "Yungen" and "Sneakbo" and who also enjoy UK Rap music. For the content of this video the main focus is on both rappers however in the background there many other people. The meaning of this video is because filmed during the night and most people are wearing black clothing which portrays a scary look. The camera shots vary from Close ups, Long shots and extreme close ups. The editing has fast cuts which go well with the song and effects such as RGB split which also works well.

        

  

The form of this video is a Music Video. This music video was created for a visual of the song ‘Trap God’. The purpose of this is to promote rapper “Corleone’s” new single from his mixtape coming out soon. The genre of music is “Trap” which is a new genre and has the same style as “rap” music, The target audience would be people who are fans of the rappers performing the song or people interested in “Trap” music. The music videos content has lots of cinematography. All the shots are filmed in a fairly big house, which portrays the rappers, have lots of money to spend. The video is also filled with lots of money, expensive watches, clothing and models. This would be seen as a stereotypical “Trap” video, there are a range of shots such as close ups, long shots, medium shots and pan shots. The meaning of the song is that the rappers are “trap” gods which means they hustle to get the money they make and the expensive items they own, this is shown in the video by the large house, expensive items and lots of amount of money.

The form of this video is a Music video and the purpose of the music videos was to entertain rapper "Nines" fans as he hasn't made any music in a while. The genre is UK rap and the target audience would be people who listen to nines and UK rap music. The meaning of the song is having money of your mind and ways in which Nines likes to spend money and how he gets money. From looking at the video you can tell he is wealthy as he is wearing expensive clothes and jewellery. Drinking expensive alcohol and driving a Ferrari and an Aston Martin. The opening shot a shot of London which shows that the video is filmed there. In the content of the video the rapper has many clothes changes and the video is shot in different scenes. Natural light is used in the video when its during, however when the shots are filmed in night you can see a light coming from the camera. The different shots used are long shots, close up, medium shots and extreme close ups.

The form of this video is a music video and the purpose is to tell a true story of what happened to the rapper "Konans" step father and also to promote their mixtape "Young Kingz" The genre is Rap and the target audience would be fans of Krept and Konan or Rap fans. The meaning of the music video is scripted to tell the story of how Konan lost his step father due to getting shot for Konans mistakes and his route afterwards to become a successful musician. The content of the music video shows the opening scene of the music video which the rapper is driving in his car which is a medium shot. The mellow instrumental and dark visual go very well together and sets an emotional atmosphere. Many different camera angles have been used. There are lots of close up of peoples face which make the video more emotional because their facial expressions look emotional.